TikTok x Oscars 2025
Copywriter
The Ask: Show users, non-users, and entertainment fandoms that TikTok is where they can discover the best of the Oscars.
What we did: Celebrated the #FilmTok fandom to make TikTok
the platform for all of the best Oscars 2025 conversations. We also collaborated on the most anticipated content on Oscars night with Ms. Paloma Diamond herself.
For this client, I helped with...
creative concepts
copywriting
community management
Paloma Diamond
The internet’s best running joke…
The fictional actor created by TikToker Julian Sewell is known for her numerous Oscar nominations (20 in the fictional world) and growing fanbase, which has created a complex universe of lore around her. After being snubbed for her 19 Best Actress nominations so far and her appearance on ABC News, fans were on the edge of their seats to see if she would win her 20th nomination. We got to collaborate with Julian Sewell and deliver the moment everyone had been waiting for.
👀 5.6M impressions
💬16.3k TikTok comments
❤️17.5% engagement rate
We celebrated #FilmTok by highlighting some of the best cosplays of Oscar-nominated films and their funniest comment responses.
