Tap into some in-app copy examples done for Photoshop Express. I have been relied on to keep Photoshop Express tapped in and aligned with their gen z target audience by auditing feature names and sending push notifications that resonate.

For this client, I helped with...

• creative strategy insights

• delivering copy for push campaigns

• strategic positioning for new in-app content

• developing the app store description and app store events copy

• tutorial copy